Below is a short video by Muhammad Yunus on the theory behind the social business model (also known as social enterprise) and some examples of how it can be utilised to solve social issues.
Cyclefreo is adopting a social business model where in the profits that are generated by the business are invested back into the business and into the social objectives of the business. Clearly defining these social objectives will be part of coming posts as Cyclefreo develops.
Muhammad Yunus releases his new book this month which details how to create a social business.
We will be talking about Cyclefreo’s business structure in detail over the coming months as it will be an important part of the overall business planning and development and could ultimately come down to the overall viability of using a social business structure.